Recruitment gamification: You've gotta be in it to win it...

Psst, have you heard the buzz about recruitment gamification?

If you haven't demo-ed this tasty new technique just yet, it's time to put down the joystick and take notice.

The rules of recruitment gamification

This snazzy idea uses online online games as bait to lure in extra candidates.

About 50% of folk with an internet connection (seriously - who doesn't these days!?) play games online.

Card-carrying Millennials and Generation Z are bonkers about these games - as well as social media and self-improvement - so recruitment gamification is especially good at attracting these peeps.

Creating a recruitment game will add some real spark to your employer brand, helping you:

• Come across as 'down wit da yoot'

• Create an application process with a big ol' dash of fun

• Post recruitment resources that ACTUALLY fit on social media

• Promote something job-hunters just can't help but share

• Add prizes and other incentives into the mix

And, if you're not already crying out "I WANT ONE!!!" ... well, just keep reading!

How PwC reached boss-level recruitment gaming

PwC have out-right lapped the competition when it comes to using games for recruitment.

Sounding more like a trick involving multiple forward rolls than a must-have recruitment resource, 'Multipoly' has already had an epic effect on PwC's hiring.

Multipoly is based on its own swish website and gives potential applicants a cheeky taster of life at PwC. The game puts players into teams, sets 'quarterly goals', ranks for task accomplishment and lets players chat with company coaches.

Players are put into teams and tasked with solving problems that are part of a typical day at PwC. They're given a simulated job interview, and can test their mettle for roles including consultant, senior consultant and manager.

It takes everything players have - business, digital and relational skills - to become a Multipoly master.

As any '80s kid will tell you - points win prizes. So, the highest scorers within the set time limit get a flashy new Apple gadget, as well as a tester for a job offer 'formal training'.

Players also earn extra points for getting their besties involved, encouraging them to share the game on Facebook, Twitter or just about anywhere else.

All sound a bit airy-fairy? These results damn-sure aren't:

• PwCs candidate pool has ballooned by 190%

• Overall job application numbers have risen massively

• 92% of players see PwC in a better light

• 78% of players want to work for PwC

• Players are spending up to 90 minutes playing Multipoly (up from just 10 minutes on their careers site)

• Candidates who joined after playing Multipoly settled in MUCH faster that the Average Joe/ Jolene

*Stats courtesy of Forbes, SHRM and Gamification Co

Recruitment gamification is no laughing matter. Use this handy new technique to make yourself stand out in a market more crowded than a failed game of Tetris.